As a matter of fact, it can be taxing to follow the current practices for optimizing your sites for good rankings online due to the yearly updates search engines make to their ranking equations and criteria. These days, an seo expert is certainly burdened to find out more and more white-hat practices to be on the right track while optimizing a site. Similarly, she or he is also struggling to get answers to different questions regarding SEO, especially after Google Panda and Penguin updates.
Apart from these difficulties, there is one more factor that adds to the complexity of SEO. This is none other than making silly mistakes or blunders that all seo experts must avoid. Here are these blunders that you, too, as an seo expert may be making but are not realizing!
Top 4 Killing SEO Blunders:
#1. Optimizing a Flash Site without HTML Version
Building a site in Flash is truly enticing for the probable target audience or online visitors. This is because the visitors love to see visuals, illustrations, and animations instead of text and paragraphs. But a search engine cannot do so, and therefore, hate Flash sites. So, a Flash site is appealing to the visitors, not to the search engines. Therefore, if you still want to optimize a Flash-based site, do offer an html version so that search engines can read and index it.
#2. Purchasing Links
Including backlinks is certainly one of the fundamental strategies for successful SEO. Because it is very difficult to get links, several SEO experts tend to buy links. But did you know that this way of having links can be detrimental to SEO? This is because nowadays, the search engines are striving hard to detect such links and throw them out forever. In fact, there is a dedicated team of Google in Asia whose aim is to identify these brought links and wane them. So, take some extra efforts to search on the Internet on how to include the links without purchasing them.
#3. Giving More Importance to Meta Tags
There was a time when meta keywords were given due importance by the search engines to rank a site. However, today, it has become a historical fact! Yes, Google and other search engines are no longer depending on these tags to rank the site. But still, you can have your meta keywords and descriptions, as a few search engines tend to show this information as a description of your site on their SERPs or Search Engine Result Pages.
#4. Finding Keywords in AdWords with ‘Broad’ Match Type
Common SEO experts! It’s high time to get specific! While using the ‘Broad’ match type, what you do not realize is that the number of searches the result shows is often inflated! Broad really means broad here; it includes all types of related phrases that can be matched to the specified search term. But when to switch to the ‘Exact’ match type, the tool considers the search volume for only the specified search term, which then drastically brings down the search count number shown in the columns. So, it is better to be with Exact!
Author Bio: Mac Pereira is an SEO expert who is struggling a lot to adhere his practices with the latest Google updates. After his extensive research online, he met Jade Scrivener who is the COO at SEO CEO in California to get some insights and tips.
About Ashwani
Hi Ashwani,
Yeah i agree with you about purchasing of links which would be Committed Unintentionally by pros as they can easily drive serps results easily..
Hi Amr,
Yes, it is a big mistake commonly done by many bloggers as they go with the rhyme of purchasing links. This must be avoided even fully vanished to reach to the heights with genuine links and audience.
A blogger must have to make genuine followers as well as links.
Thanks for sharing your views. Great blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you.
My pleasure Seo Specialist. Heartly thanks for the compliment for my blog.
awesome post buddy also check my site
tricksandteach.com
Thanks Sunil. Well I checked out your blog. It’s quite good. Keep your visits for more tips and updates.
Agree very much with 4th mistake. I often do this
which sometimes me crazy
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No problem. This mistake is being followed by many bloggers (including me when I was a newbie in blogging arena). But time makes the changes. I try my best to provide my audience the genuine content and tips which help them in the best manner.
Hope you liked the article and found it useful. Keep up your visits mate.
SEO is simple and we should understand it very well without much complication. It requires more self practice and less reading. Google is bringing more updates everyday to make SEO better to do.
Robin.
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Yeah, SEO is simple but one have to be really active and creative for SEO. By the way I am not agree with your point less reading. More and more reading about something let you learn it perfectly. So, a blogger must have to read more and more even if he/she is a pro-blogger.
So, read more and learn more. That’s my recommendation. By the way I appreciate your views. Thanks for stopping by here mate.
Hi Mac and Ashwani,
I am always curious when it comes to SEO-related topics because I am not much knowledgeable in this. I am aware that it is a bad move to purchase links as an SEO technique. I am glad that you have pointed out #1, #3 and #4 as most people overlook these ones, especially those who are new to blogging. Thanks for sharing!
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If you need to do your Blog’s SEO. You have to go with a strategy. Its not easy actually. Interesting Post, though, Ashwani.
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Thanks Hassaan. Hope you liked the article and found it useful for your blog. Have a nice day!
Hi Ashwani,
You have shared really great things here. I made all these mistakes when I stepped into the blogosphere. I used to think that optimization will be better if I do Keywords stuffing. And post Panda, my blog was killed.. I was so frustrated and then I deleted all my posts from the blog and started again with quality.. I am happy now that I am getting some links on the 1st page.. Hope, my site will improve in rankings soon..
Really, brilliant write-up.
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My pleasure Dhruv. That sounds really nice for your efforts. Hope you will soon reach good ranks and traffic.
I never knew that using broad terms in adwords rings trouble. Thanks for the tips mate!
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My pleasure Usama. Yeah, you must have to choose exact keywords as they help you in a very good manner as compared to the similar ones.
HI,
For a SEO, these mistakes as you have suggested are truly very common and may happen with them. I feel the most common among of this type is giving more importance to meta keywords and description which all SEO’s sometimes do gives. Thanks for the share!!
Yeah, agree with you Aditi. Thanks for visit and your opinion. Hope you’ll come back soon.