Samsung may be seriously thinking about making a transition to the social networking space. How serious? Well according to a report in The Korea Times, it is already planning a Facebook-inspired service ironically codenamed “Samsung Facebook”. So why would a company that is already thriving in its own niche make the jump to the already crowded social game? That has yet to be revealed, but we have our own theories about what is possibly driving its motivation.
#1. Added Awareness
Samsung is known the world over as a top manufacturer of consumer electronics products that range from mobile phones and tablet computers to printers and various other peripheral devices. Be that as it may, a little extra awareness never hurts, and with social media being all the rage, a social network of its own is arguably one of the best ways to obtain it.
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Of course succeeding in this game is anything but easy (just ask Google), but the opportunities for positive recognition are tremendous. If Samsung builds this thing right, it will attract legions of users and create the type of awareness that can work wonders for the company’s branding strategy.
#2. Increased Revenue
Samsung has been around for generations, and this factor alone shows how successful it has been at generating the revenue necessary to survive. With all its worldwide subsidiaries, the company easily sees billions in profits every year. However, similar to awareness, having its very own social network could lead to the revenue gains the world’s most powerful corporations continually strive for.
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The social space attracts advertisers, and this is the very reason Facebook has been able to profit. Money can also be made by charging a fee for exclusive products and solutions that appeal to marketers. A strategic powerhouse the likes of Samsung could probably think of numerous ways to monetize its service.
#3. Opportunity For Growth
The evolution of Facebook, Twitter, and LinkedIn has shown us that these popular online destinations are not your typical websites, but flexible web-based platforms. Each of the aforementioned platforms has enjoyed considerable growth by opening the gates and allowing outside developers to build on top of their technology.
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Samsung would be wise to do the same. By treating its social network like a platform, the global brand can see increased awareness and revenue, which would in turn, not only give it the opportunity to grow in this new and exciting market, but grow as a company as well.
The latest word going around is that Samsung’s Facebook-inspired social network could be launched as early as the first quarter of 2013. There has been no official word from the company itself, but reliable sources appear to be confident that this is more than a rumor. It will be interesting to see if Samsung truly makes the move and attempts to give the Facebooks and Twitters of the social world a run for their money.
Author Bio: Abel Velazquez is a writer, online marketing expert, and advocate for email marketing software company, Benchmark Email.