As each new update rolls out, it becomes increasingly clear that content is the number one thing that search engines take into account when ranking your page. Of course, they also take your backlinks and other factors into account, but content is obviously the main factor. In fact, each update continues to move us closer to or content being the only determining factor in the worth of a website. That would be the ultimate goal for Google, but the question is whether or not such a system is impossible.
However, one thing is sure; Google is heading toward content being a larger determining factor, and you need to do everything in your power to make sure that your content is up to par. A cute things that you can do to help yourself create content that the search engines are going to love include:
Lots and Lots of Words
Although I would like to say that it is the quality of the content that is the sole determining factor, it is not. Google also takes the number of words on the page into account, and it can be one of the biggest factors that you need to take into account when you are creating your content.
Basically, Google assumes that since you have more content about a certain subject, that you are typically delivering more information. This is true for the most part, but just because something is long and wordy does not always mean that it is getting the best information across.
That means that the standard could change at some point in the future, but for the time being, it is best to try and make your content as lengthy as possible.
The Importance of Related Keywords
Latent Semantic Indexing it is a process in which Google examines the content of a page, including related keywords that are spread throughout the page, to get an idea of whether or not it is truly related to a given keyword. This has become all the rage when people purchase content, but the truth of the matter is that it is just a natural looking, high-quality page.
Don’t Miss: 5 Fantastic Benefits of Directory Submissions
By surrounding your main keyword, with other related keywords, you are showing Google that you are thoroughly covering the subject, and that you are talking about related parts of the niche. This has become an important part of search engine optimization, and is something that Google looks at when they rank every single page.
They take the content as a whole into account, so you need to make sure that you are the doing everything in your power to give Google the correct signals.
Images, Video, Interactive Content
Any well optimized site will also have various images, video, and interactive content spread throughout the website. Google knows that certain subjects cannot be adequately explained without the use of images and video, so they give websites a boost when they go as far as to utilize these resources. By using images, video, and other interactive content, you are essentially making your content worth more to the end-user, which Google recognizes.
Author Bio: Charles Dodgson works as a content analyst for WLM SEM Submissions Company offering quality link building services and a range of affordable Internet marketing solutions for businesses and professional service providers.